To start with, a big part of my job as a business coach involves education. Like most business owners, I find myself continually reinforcing my platform by teaching colleagues and potential clients all about what I do. It’s pretty tough to imagine marketing myself without a clear understanding and demonstration of my business’ value, and the skills I offer to clients. So, if you’re wondering what does a business coach do, exactly, you’ve come to the right place.
Let me take you through the general goals of a business coach, by way of introduction to the business that is business coaching.
The Brass Tacks of Being a Business Coach
The purpose of business coaching is to assist an individual, start-up or even a well-established venture, like a corporation, push their performance further for improved results. The goal here is usually a boosted bottom line, regardless whether a company is currently struggling or succeeding.
Simply defined in Entrepreneur’s 4 Reasons Your Should Seek Out a Business Coach, “A business coach is somebody who helps you move from where you are to where you want to be, and does so by solely focusing on your goals.”
Since most business owners want to be in place where they are turning more profit, a business coach evaluates your goals — or helps you better establish them in the first place — in order to realize those gains.
But, Why Invest in a Business Coach?
The individualized attention afforded by a business coach is invaluable. It’s tough to put a price on reassurance, which is an indisputable intangible benefit of buddying up with a business coach.
Writing for Forbes, Russ Alan Prince explains Why the Business of Business Coaching is Booming:
We are currently and undisputedly living in a pro-business, pro-wealth world, which translates into a thriving entrepreneurial environment… At the same time, we are living in turbulent times. The complexity and uncertainty business owners have to manage has become – in many respects – extensive and extreme. To address these “landmines” and “icebergs,” business owners are turning to business coaching services.
So, does this mean that a business coach comes with a crystal ball, able to see the future and help you avoid pitfalls as you climb upwards towards that pie in the sky?
Of course not!
Leveraging Experience Creates, Rather than Predicts, the Future
What a business coach offers is a wealth of experience and clear-sightedness that either your vision or your process lacks. Your vision might be cloudy if you struggle to articulate what you have to offer the world. This might mean your voice wavers when delivering your business pitch because it isn’t as targeted as it could be, or leaves your potential clients with more questions than answers.
On the other hand, you might have captured with crystal clarity what you bring to the table and why someone needs your service, product, or assistance. But, do you know how to deliver and magnify that message so your audience — your specific, intended audience — receives it?
As a business coach, I can share a fresh perspective on what I see working with your business and where some strategic improvements could make a world of difference. Does that mean you should expect me or any business coach to implement these changes and strategies on behalf of your business? Sorry, that’s not actually part of my job description.
Let me allow The Alternative Board to clarify:
You will never see a football coach run laps of the field for their team. The very same fact is true of a business coach. A business coach is not a consultant. They will not do the work for you in your business. They are there to keep you focused on the end result and remind you why it is important. They will motivate you to keep your commitments. They will act as a sounding board and when needed hold a mirror in front of you, highlighting your business and personal blind spots.
You can count on me, as your business coach, to ensure that you are keeping true to your goals and the steps that we’ve carefully mapped to help you realize them. At the end of the day, my services culminate in guidance. From planning to process to execution, as your business coach, I’m your advocate.
Do You Need the Support of a Business Coach?
Maybe you feel like you’ve got a pretty solid handle on your business situation. Things are going well and hey, why tinker with gears that aren’t broken? Because sometimes wheels spin without actually going anywhere. Or, consider this… Michael Jordan benefitted from the careful guidance of Phil Jackson and Lebron James credits coach Dwayne Casey with making him the player he is today.
But, what does basketball have to do with business or, more specifically, business coaching? Arguably nothing, except for the fact that both Jordan and James dominated their domain. Perhaps that’s all the proof we need that real competitors seek counsel, if they’re serious about outperforming their competition…
Ready to drive change? Book a call with me and let’s talk about how I can support you in achieving your goals!